Online shoppers are sophisticated and why wouldn’t they be? They are accustomed to making buying decisions on sites like Amazon and Zappos, businesses that invest millions in studying user behavior, and then invest billions more in building cutting-edge functions to serve their customer’s desires. Fortunately, the smart eCommerce system like Magento serves both the biggest online retailers and small businesses.
The main aspects to consider when planning a Magento site are:
1. Define your audience
The first principle is to know your audience. Define your regulars as narrowly as you can. Some typical segments for a business-to-consumer regular might be gender, age and geographic location.
2. Corral your content
Your site’s purpose may be to sell products, but the vehicle that drives sales is your content. What’s relevant is whether it resonates with your market and gets results for that consider the following,
Good design is the foundation of a successful site
Quality design deepens your credibility, encourages visitors to spend time on the site and directs your visitor’s path from first click all the to submit my order.
Green, Blue and purple in that order, have been statistically proven to increase site growth, while red causes a drop in visits.
The way your page is composed
It will determine the order in which your customers view your content. Visitors generally look at the top section first. This means you must think now about what types of content are most important to your business.
As visitors increasingly surf the web on mobile devices
A responsive site works on a variety of devices without requiring the visitors to resize. Responsiveness is more than simply shrinking the page to fit the screen.
Use pictures to increase sales
People are more likely to buy based on detailed photos than on reviews and ratings.
Videos make an impression
Product or explainer videos increase the chance that a visitor will make a purchase by 85%.
3. Turn your customers into a sales force
Most of the clients trust other clients than the vendors. Social media is a powerful tool to build trust.
Each product page should display your social media icons. Allow your visitors to sign in using their social media accounts. This little gesture makes them like your site and therefore to share products with their friends.
Be an open book with a blog
Every post should not try to push a sale, most of your posts should be chatty and interesting.
4. Tailor your site for a comfortable fit
Magento offers great flexibility. You can customize your layout, product discovery, checkout, extensions, support, sitemap, SEO and more..
5. The value of a good foundation
A lot of work goes into planning, designing and also building a new site. But it’s worth taking a methodical approach because the work you put into your site now will pay off later.
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